Cushioncat Girls Cool cat Cushion | Alana Womens Feather and Goose Down Gilet | Cocoon Womens Silk Scarf | Baby First Friend | Womens Printed Wellies | Large Throw

People. I didn’t know it until recently, so I feel compelled to share the fact that there is a boatload of cuteness going on over at British retailer Joules Clothing! They sell preppy apparel for the entire family—the kids sections are particularly precious—along with goodies for the home. And as a bonus, the back story of the company totally made me smile. Joules was started 30 years ago, when founder Tom Joule became fed up with the blandness of country equestrian clothing. He thought they didn’t adequately reflect customers’ personalities, so he created 100 pairs of hot pink wellies which, to no surprise, quickly sold out!

That same spark of color and playfulness is still prominent in their line today, and if you’re a bit obsessed with things with horse prints on them, like yours truly, you really need to do yourself a favor and check them out!

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12 Responses to the crown joules

  1. i love the striped wellies! so stinkin’ cute!

  2. I loooove the Joules collections – always so fun and bright!

  3. I love those wellies!!! They’re adorable!

  4. Kate says:

    I LOVE the lining in that vest! So cute!

  5. Johanna says:

    What a find, thank you! I love the striped wellies!

  6. Laicie says:

    Oh my gosh, all of this is adorable… especially that back story. :)

  7. homestilo says:

    I’m a sucker for wellies and these are just too cute. Headed over to see some more of the cuteness…

  8. While I’m not a lover of horses (long story, involving a stinky one and a kid’s birthday party) I do love the pieces you collected here! I have to check them out!

  9. whitney says:

    I had never heard of them, there really is such cute stuff!

  10. Pati Mo says:

    I had never heard of it before but i’m going to check it out next. Love the boots you picked!

  11. rooth says:

    That vest is too cute – I’m popping over to examine those in more detail

  12. Joules is a recent discovery for me too and I am totally hooked! Their wellies are adorable (their bedding is also seriously swoon-worthy)!