Target Food for Thought

I’m seriously loving this clever collaboration between Midwestern illustrator Danielle Evans and everyone’s favorite big box store, Target! This “Food for Thought” campaign was created to celebrate the opening of their Canadian stores and features products from the in-house Archer Farms line in a beautiful, eye catching manner. Check out this video to hear Danielle talk about her love for the imperfect art of food typography and to take a behind-the-scenes peek at this tasty project!

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17 Responses to food for thought

  1. domestikate says:

    Wow these are amazing! So clever and pretty!

  2. whoa those are cool!

  3. Stephanie says:

    These are just delightful! I love the sprinkles!

  4. Tracy says:

    These are so fun. I love that they are slightly quirky.

    Tracy @ Sunny Days and Starry Nights

  5. Lena says:

    I just adore these!

  6. Angel Y. says:

    I love when my favorite designers and illustrators get collaborations with Target. This campaign is so lovely! Danielle is so talented. Thank you for sharing!

  7. Wow, these are all so great! That first one is making my eyes water just looking at it!

  8. holly wells says:

    Yes! What an original idea! I’m loving this!

  9. Alexa says:

    This is insane. I just cannot imagine the detail and precision that went into this!

  10. Erin says:

    Love these! It reminds me of this egg font, made out of actual fried eggs: http://www.handmadefont.com/product/eggs-font/

  11. Mariko says:

    Wow. I can barely wrap my mind around the time and attention this would have taken to create.

  12. Jane Y. says:

    really cool! totally pinning! :)

  13. This is so cute! Combining food and typography is kind of brilliant. It brings me to a happy place. Haha!

  14. Victoria says:

    Oh my, this is so genius. Ah, how I love Target!

  15. Sally says:

    I love handmade typography, and these are so so good! Love the hundreds-and-thousands one :)

  16. rooth says:

    Can Target get any more adorable? I don’t think so